LOYALTYMATTERS WEBSITE BRIEFING DOCUMENT Step 1 of 8 12% Websites Briefing DocumentThank you for choosing loyaltyMATTERS to build your website! We want you to be absolutely delighted with your website and appreciate your time in completing this document. It's not compulsory, and you don't need to complete every section! But the more information you can give us, the better informed your designer will be and the better the outcome for you. Thank you! Your DetailsYour Name: First Last Company Name:Email Address PhonePlease confirm the domain name for your website:Please confirm the contact details of the person responsible for managing your domain.We will need to contact them to update the A record when your new website is ready to go live. Optionally you could include the login details for the control panel of your domain if you would prefer that we manage this process for you.Target Launch DatePlease allow 5 to 6 weeks. If you need your site earlier, please call us to confirm if we can meet your target date. MM slash DD slash YYYY Your BrandDescribe your brandTell us about your brand. It's personality, what it stands for and what sets it apart from your competitors. From a creative perspective, how it should be visually presented?Your strap-line (if applicable)Your logoPlease upload your logo(s) and any style guides that you have for your brand. Drop files here or Select files Accepted file types: jpg, jpeg, gif, png, tiff, pdf, Max. file size: 40 MB. Other logosPlease upload any other logo(s) that you would like us to include in the website (eg in the footer) Drop files here or Select files Accepted file types: jpg, jpeg, gif, png, tiff, pdf, Max. file size: 40 MB. What is / are the primary colours of your brand?If possible, please give us the HEX, RGB and CMYK references. If you need inspiration, take a look at our blog post here: https://estateagents-websites.com/selecting-right-colour-palette-businessWhat are the secondary (or complimentary) colours of your brand?f possible, please give us the HEX, RGB and CMYK references. If you need inspiration, take a look at our blog post here: https://estateagents-websites.com/selecting-right-colour-palette-businessWhich fonts do you use with your brand / business and in what context?For example, please provide details of the fonts used in your logo, strap-line and printed materials.ImageryPlease provide examples of the style of photography, illustrations and iconography that you would like us to use. Please provide as many examples as possible to help our designers understand how you visually present your brand. Drop files here or Select files Max. file size: 40 MB. MessagingWhat does your website need to tell people?Please describe / list the key messages that your website needs to get across.What action(s) do you want visitors to your website to take?By default we include a form on your contact us page. Please describe anything else that needs to be in place to encourage visitors to engage with you. eg newsletter signup, optin forms etcWho will be writing the copy (text) for each page on your website?Where applicable we will take content from your existing website. Please confirm who will be responsible for providing this content. Don't forget all banners, call-to-action graphics and buttons all need copywriting! If you need it, we can provide copywriting services if required (additional fees would apply). We will write and supply our own copy for the website We are interested in you researching and writing the content for us. Please contact us to discuss providing a quote. Search Engine Optimisation & Driving Website TrafficWe will help you plan the launch of your website so that pages currently indexed with Google, are automatically redirected to appropriate pages on your new website. In addition, we will help you populate 'meta data', for top level pages, to help with search engine optimisation (SEO). If you would like us to discuss with you other ways that we can help you drive traffic to your website please tick to let us know. One of team will call you to discuss options and provide a no obligation quote. Yes, please contact me No, I don't need this I have yet to decide Site StructureWe've listed below typical pages that are included within a website. Please select all the pages you would like included (we can rename them later if required) together with any additional pages you may need. By default we include: Terms, Privacy and Cookies in the footer of your website.Pages to include* Home About Team Recruitment Clients Services Products (non ecommerce) Products (ecommerce) Features Offers Case studies Projects Portfolio Gallery Pricing Resources Events Quotation request Appointment request Testimonials FAQs Help News / Blog Contact Login / register Newsletter subscription Branches Marketing landing pages (opt-in) Please select all that apply. If you would prefer to rename these, that's fine! Just let your designer know and we will update these for you. When we know which pages you require we will make suggestions to group them into a sensible navigation structure.How many team members do we need to include?How many vacancies do you typically have each month?Do you need to provide the ability for candidates to upload cvs?ServicesPlease tell us how many services you provide and a brief overview of the information you need to communicate with site visitorsProductsPlease tell us how many product categories and individual product pages you anticipate needingPayment service providerPlease tell us which service you plan to use to collect payment eg Stripe, PayPal, SagePayPricingDo you require a fee / pricing table? If so, please tell us about the fees that you want to include within your website, so we can design the page(s) to present the information in the best possible way.ResourcesPlease tell us about the resources that you need to make available to site visitors eg YouTube videos, PDFs etcEventsPlease tell us about the events that you need to include. In addition, please tell us if the site needs to be capable of accepting online bookings.Login / registerPlease tell us what you need this section of your website to achieve. We will provide a separate quotation to cover this aspect of your website.Branches / OfficesHow many branches / offices do you need to include? How do you want your branches / offices displaying on the website?Please provide a list of each branch address / contact details below. By default we include these as a list on your contact us page. If you prefer, you have the option to have a separate page(s) for each branch / office. If a page per branch is required, please describe below what each page needs to include. Please note: complex requirements such as multiple contact forms per branch, team members by branch etc may incur additional fees. We will discuss, and agree with you, any additional fees that may apply before we proceed with the design / build.Contact Us - Google Location MapIn addition to a standard contact us form, would you like to include a Google map, showing your location, on the contact us page?Marketing (eg Opt-in) Landing PagesPlease tell us what you need this section of your website to achieve. We will provide a separate quotation to cover this aspect of your website.Are there any additional pages that you would like us to include? If so, please provide a list of them below, together with any information, about each page, that will help your designer. The look and feel of your websiteThere is no right or wrong answer when it comes to designing a website. The more we can get to understand your design preferences, the more likely we are to create a design that you will love. Please complete the following questions as fully as possible, providing 'inspiration' / 'links' where possible to help our designers with the creative process. We love inspiration! What thoughts do you have about the look and feel of your website?Please describe any specific ideas you have for the design of your website. Where possible please include links to other websites that achieve something similar.Colour prefencesPlease describe any colour preferences you have your your website. Please include any dislikes that may be applicable.Primary style of images to useDo you have a preference for photographic or illustrative images for the banners and graphics across the site? I prefer photographic images I prefer illustrative images I prefer a mix of photographic and illustrative I'm open to suggestions! Use of photography across the sitePlease select, from the list below, the style of photographic images that you would like us to use. Please select all that apply. Photographs of people Aerial / skyline photography Landscapes photography Architectural photography Lifestyle photography Conceptual/ fine art photography Abstract / blurred / motion photography Portraiture / people photography Street photography Black & white photography I will supply my own photography to use Please provide examples of images styles that you likePlease include any links to other websites (eg competitors) or files that will help your designer understand your design preferences for the images to use with banners, buttons, graphics, icons etc.What about us of fonts / line spacing?Are there any particular fonts you would like us to use for your website? Do you have any preference with font size or line spacing? Please let us know here! If you are open to our designer suggestions please let us know! Page specific features / designHomepage DesignYour homepage is probably one of the most important pages on your website. If you have any specific requirements / thoughts / ideas for your homepage, please describe them here. Please provide links to example websites where possible.HomepagePlease select your preferences, from the list below, that you would like your designer to take into consideration when designing your homepage. Please select all that apply. Telephone numbers, contact details in the top header Multi-slider banner 100% screen height banner Traditional 40 - 70% screen height banner Photographic banners Illustration led banners Animated text on the banners Background video banners Use of icons to highlight features Animation of sections / icons as you scroll down the page Parallax background images. See: http://designsunlimited.io/ as an example Featured services Featured products Call to action links (eg request a quotation etc) Homepage - have we missed anything?If there are any other features you would like us to include in your homepage, please let us know here.Other pages across the siteIf there are any specific design features or functionality that you would like us to include within all remaining pages across your website, please let us know here.General - Other featuresPlease select any other preferences / features that you would like us to include within your website. Please tick all that apply. Simple page layouts Two column page layouts Grid style, modular page layouts Blocked / zoned page layouts Long form pages with multiple sections Animation of sections / icons as you scroll down the page Parallax background images. See: http://designsunlimited.io/ as an example Inclusion of a Twitter feed Inclusion of a Facebook feed Search widgets across the site Inline/ right column call to action graphics Pop-up 'exit intent' graphics (additional fees may apply) Online chat tool (pop up). Is there anything else that you would like us to consider?Have we covered everything? Is there any other information that you think will help us design your website? Please include it here. Additional InformationIs there anything else that we need to know?If there is anything else that you need your website to achieve, that we haven't covered in this briefing document, please let us know here.What about email?There is no need for your email to be managed along with your website. However, if you'd prefer to keep everything together this is a service we can provide. We charge £3.50 per mailbox, per month (+vat). Please confirm the number of mailboxes you need if you need this service.Please confirm your hosting preferences:99% of the websites we design and build are also hosted by us. We have dedicated, high performance servers that are managed by award winning Rackspace. They take daily backups of your website (held for 14 days), continually monitor the performance and uptime of your website and provide 24/7/365 technical support. If you prefer to host the website yourself, we will supply the associated files and databases, ready for you to install on your server. Additional fees apply in the event of you needing us to install the website for you. Please note: we are unable to extend our no-quibble 12 month guarantee for websites that are hosted in an environment we don't control. We want loyaltyMATTERS to host our website We will host the website ourselves and just need copies of the web files and associated database. We will host the website ourselves and need you to install it. We understand that additional fees apply and that your 12 month guarantee will not apply. Social MediaPlease provide the URLs for your social media accounts that you would like us to link to.TwitterFacebookLinkedInPinterestAny others? Tracking code / scriptsPlease provide details of any analytics tracking code or other scripts that you need us to include within your website. If you prefer to supply these later that's fine!Google TAG, Adwords, Analytics or ReMarketing scripsPlease paste any Google scripts you need us to include hereFacebook PixelsPlease provide the base Facebook pixel for your business and any event tracking requirementsTwitter conversion trackingPlease paste any twitter scripts and events tracking requirementsLinkedIn Insight Tag & conversion tracking scripsAny other scripts you need to add?Please paste any other scripts that you need us to add to your website here. eg chat widgets etcDo you need any help with setting up conversion tracking and sales funnels?We can help you set up your website tracking, visitor conversion and traffic plans / sales funnels. Would you like one of our team to contact you to discuss options and to provide a no obligation quote? Yes No Maybe!
